Case: Särkänniemi
Särkänniemi, a location known to many, was founded in 1966. Särkänniemi is a source of joy and unforgettable moments, the most diverse tourist destination in Finland and the biggest attraction for tourism in Tampere.
Särkänniemi’s experiences currently include the amusement park, the Aquarium, the Näsinneula observation tower, the Planetarium, the Koiramäki Zoo and the Näsinneula Restaurant, one of the best restaurants in Finland. The area is also home to the Sara Hildén Art Museum, run by the City of Tampere.
Särkänniemi started using the Webropol survey and reporting application in September 2023.
We were delighted to hear our customers’ experiences with Webropol. Särkänniemi has used our solution for a variety of purposes and has given us valuable feedback on its ease of use and efficiency.
Easy to use and versatile service
”The service is very easy to use. It has made it possible to carry out various monitoring and measurement activities with ease. The service is easy to use and enables quick and comprehensive feedback to be collected from the different points of contact,” says Tuula Salminen, Head of Information Management at Särkänniemi.
Versatile applications
Särkänniemi has used the Webropol service for various purposes, including:
- For customer surveys
- For HR surveys
- Lotteries
- For event registrations
- For continuous measurement of the customer experience
Multichannel feedback collection
Feedback has been collected from several points of contact, with the aim of getting a comprehensive picture of the customer experience.
The channels for collecting feedback have included:
- QR codes
- Email surveys to ticket holders after the day of the visit
- Surveys for event organisers
- Open feedback link on the website
Integrations and automation
”We have also used the Webropol interface to implement integrations. In particular, for the data warehouse and NPS figure, the integrations have facilitated data analysis and reporting, which has added significant value to business development,” Tuula Salminen continues.
Webropol’s survey and reporting solution serves the needs of different industries. Its ease of use, versatility and integration capabilities make it an effective tool for customer experience and business development. Want to learn more? Book a demo >>