How to Analyse Surveys Better with AI?
To drive improvement across an organisation, we regularly gather customer and employee feedback from multiple sources. While collecting enough feedback is rarely a challenge, many organisations face a more difficult question: How can we effectively analyse and use that feedback for strategic decision-making and practical actions?
One compelling answer is Artificial Intelligence (AI). When dealing with open-ended feedback, AI can transform large volumes of text into clear, actionable insights.
How Can AI Help Structure Open-Ended Responses?
Open-ended responses often offer the most valuable insights in a survey – revealing genuine opinions, emotions, and the reasoning behind scores in questions like NPS, CSAT, or CES. Yet, analysing this qualitative data is typically the most time-consuming part of survey processing.
AI makes it significantly easier to handle open-ended responses. For example, Webropol’s AI Text Analysis helps the user:
- Group responses based on emerging topics (e.g. customer service, delivery times, complaints)
- Generate automatic AI summaries of large volumes of text, ideal for both internal or external communications
- Identify sentiments related to specific topics, and track how this sentiment changes over time
By identifying key themes and associated emotions, AI Text Analysis provides a clear overview of feedback. This process is not only far more efficient than manual analysis but also improves the objectivity and depth of insights.
How to Use AI in Strategic Decision-Making?
Save time and resources – AI-generated topics and summaries significantly reduces the time and effort needed to analyse feedback. They also streamline communication and reporting between stakeholders.
Identify trends and respond to changes – AI highlights emerging themes and trends more effectively than manual methods, enabling quicker reactions. For example, it can flag an increase in negative feedback around a specific issue, allowing early intervention.
Lead with data – AI ensures consistent and unbiased analysis of open-ended responses. When used alongside numerical metrics, this approach gives a fuller understanding of your audience’s real needs and priorities.
AI Text Analysis – Powerful, Intelligent, and Insightful
Webropol’s AI Text Analysis is a smart, intuitive solution designed to make open-ended feedback analysis quick and effortless. By identifying themes, summarising feedback, and tracking sentiment trends, it provides a solid foundation for meaningful insights and confident decision-making.
Want to learn more about Webropol AI Text Analytics? Book a free demo with us, and let’s talk more!