Analysing 2,000 pieces of open feedback in one click – no manual work required
2,000 pieces of customer feedback. One day to report on it. How do you turn that into clear, actionable insight?
Open feedback is one of the most valuable parts of any survey, allowing respondents to explain in their own words what works – and what does not. At the same time, it creates a clear resource challenge: analysis takes time, and important insights can easily be missed through manual processing.
We conducted a customer feedback survey for a fictional hotel and analysed 2,000 open-ended responses using Webropol’s AI Text Analysis. The results demonstrate how quickly and easily the solution delivers a clear overview of feedback—whether the volume is large or small.
Starting point: Manual analysis slows you down
Reviewing open feedback manually is time-consuming and leaves room for interpretation. Whether you are dealing with:
- a few dozen responses to an HR survey
- or thousands of open-ended responses in a customer feedback survey
…the challenge is the same: how do you identify recurring themes, emerging sentiment, and areas for improvement quickly and reliably?
Solution: AI Text Analysis does the analysis for you
Webropol’s AI Text Analysis organised 2,000 pieces of customer feedback into a clear, structured and actionable overview—instantly.
With a single click, we received:
- AI summary: an immediate overview of key insights, ready to share with the leadership team
- Top topics and Word cloud: instant visibility of the most common themes
- Topics and sentiments & Top words and sentiments: a clear view of where feedback is positive and where improvement is needed
- Responses by sentiments and Sentiments over time: a full picture of emotional trends and the ability to react quickly to changes
- Feedback categories (praises, complaints, suggestions and other categories): clarity on what requires immediate attention
- All analysed feedback and associated sentiments: the ability to review individual responses by topic and tone
The AI summary provides an instant overview of key themes, helping you prioritise action quickly and confidently.
The result: Faster decisions, better outcomes
Using AI Text Analysis, we quickly identified the key themes within the feedback and built a clear picture of the most critical insights. All of this was achieved in a single click within the Webropol platform – saving several days of manual work.
This is the difference between reacting weeks later and acting immediately.
With AI-based text analysis:
- Areas for improvement are identified in good time
- Conclusions can be drawn immediately
- Resources are focused on development activities, not on processing feedback
Why choose AI Text Analysis?
- Scalable: works just as effectively for small surveys as for thousands of responses
- Time-saving: replaces days of manual analysis with instant results
- Consistent: reduces errors and provides an objective view across all feedback
- Action driven: ready-made insights support faster, better decision-making
Turn feedback into action
Do not let valuable customer feedback go to waste—turn it into insight and action immediately.
AI Text Analysis: Book a Demo
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