Webropol’s international journey: 20 years in Sweden and Germany
Webropol was founded in Finland in 2002, celebrating its 20th anniversary in 2022. This year, the celebrations continue in Sweden and Germany, where over the past two decades we have supported organisations in strengthening employee engagement, improving customer experience and making reliable, data-driven decisions using our market-leading survey, reporting and event management solution.
We are marking this milestone by highlighting our growth story in Sweden and Germany, as well as how Webropol has evolved into a versatile platform that supports a wide range of use cases and is trusted by organisations worldwide.
Local markets, one shared mission
As Webropol grew rapidly in Finland, we expanded our operations to Sweden and Germany as early as the mid-2000s. The goal was clear: to provide a secure and user-friendly solution that goes beyond traditional surveys and helps organisations make data-driven decisions faster and more efficiently.
From the beginning, Webropol’s development has been guided by versatility. In addition to measuring customer and employee experience, the solution supports multi-channel feedback collection, AI-based analytics, event management and BI tools. These capabilities are rarely available within a single platform.
“The experience and customer insight we have gained in Sweden and Germany over the past 20 years have supported the solution’s continuous development and international expansion. The needs of local markets, strong data protection standards and close dialogue with customers are reflected in what Webropol is today – and in how we continue to develop the platform for the future,” say Josefin Lineback and Eva Lindstedt, Country Managers for Sweden and Germany.
What does Webropol look like today after 20 years in international markets?
A flexible, multi-channel solution for evolving needs
Organisations increasingly rely on multiple platforms from different providers to manage feedback collection, event management, data analysis and decision-making.
Webropol brings customer and employee feedback collection, reporting and analytics, event management and data-driven decision-making together in one platform. This reduces the number of systems organisations need to manage and supports more efficient business processes.
Our extensive range of modules allows the solution to be tailored to different use cases and scaled as organisational needs evolve. This makes Webropol a long-term partner rather than a tool designed for a single purpose.
Local expertise and reliable support in your own language
International software does not mean distant support. Webropol combines global reach with strong local expertise and customer service. High-quality, responsive support is a core part of our approach, reflected in consistently positive customer feedback.
Analytics that support meaningful action
Customer and employee feedback only creates value when it leads to measurable improvement. Webropol’s reporting tools and AI Text Analysis help organisations identify priorities, monitor trends and translate insights into clear action plans.
Insights generated through structured feedback analysis support employee engagement, customer experience development and strategic decision-making.
Continuous product development driven by customer feedback
Webropol continues to evolve through ongoing dialogue with customers. Product development focuses on features that improve everyday usability, including intuitive survey creation, a smooth respondent experience, powerful AI tools, versatile reporting, event management functionality and flexible API integrations, while maintaining stability and reliability.
This balanced approach ensures the platform meets both current and future strategic and technical requirement.
GDPR-compliant data protection and data security based on EU legislation
Data protection is a critical consideration, particularly for organisations handling sensitive information. As a European provider, Webropol ensures full GDPR compliance, transparent governance practices and data security aligned with EU legislation.
We also actively monitor regulatory developments such as the the EU’s AI Act and Cyber Resilience Act, ensuring our platform continues to support secure and responsible use of data and analytics.
Looking ahead: the next phase of international growth
Webropol’s 20-year presence in Sweden and Germany, alongside continued international expansion, demonstrates the value of long-term customer relationships, a versatile platform and strong local support.
“At Webropol, we remain committed to these principles and to living up to our ‘Survey Tool Forerunner’ promise. We will continue supporting organisations worldwide in developing customer and employee experience and making better data-driven decisions,” summarises Robert Brors, CEO of Webropol.